Licensing for Artists is designed for the beginning licensing artist, and artists who are ready to further grow their art licensing brand.
We walk you through you not only how to get your first licensing clients in a step-by-step process - but what happens after that: from how to handle pricing and contracts to the client process from start to finish, and more.
"This course walked me through the exact steps on licensing my art. I sent one of the email templates to my dream client and my deal was signed within a week." - Geneviève, LFA Student
Fabric, wallpaper, accessories, apparel, packaging, home decor, kitchen tools, toys, pet items, planners and stationery, bedding, ceramics, wall art, holiday decor, and SO MUCH MORE! All images shown are from actual licensing collabs with my art. If it's a product art can be manufactured onto, then you can dream it and make it happen!
Hi! I'm Juliet, and I've been licensing my artwork for the past 8 years. I've worked directly with brands like Anthropologie, Uncommon Goods, Birchbox, Hedley & Bennett, and more (over 50 licensees and counting!)...Read More About Juliet
Art Licensing 101: you'll learn the ins and outs of licensing from the basics to beyond (instead of piecing together Google searches ;)
Royalties, flat fees, and all things pricing for a licensing artist, including how and when you'll get paid, what to ask for, and more
Branding and online presence, like how to set up your online art licensing portfolio, visually brand your business, and incorporate social media into your marketing (if you want to!)
The age old question: Should I work with an agent or not? We'll discuss if working with an agent or being an independent artist is right for you
That seemingly elusive signature style and how to find yours, plus what makes artwork licensable
Preparing you to pitch your work to potential licensees via email by knowing exactly what to say and include in your pitches. Encouragement to guide you to go for it!
All about licensing contract terms, red flags to look out for, and how to thoughtfully negotiate
What happens next? See my steps for the complete client process from start to finish, including but not limited to custom artwork
"I just signed my first licensing deal for a fabric collection, as well as sold outright a few designs! Thanks to the course I felt so prepared to handle both situations!"
"Thanks to Juliet I now have a more robust pitching schedule, follow-up plan, and have adjusted my email script to potential clients. I also better understand how collections can evolve from various jumping off points (a motif, pattern or illustration). You're in great hands with Juliet! In a clear, no-fluff course, she covers every detail one needs to get their surface pattern design business up and running."
Licensing for Artists is organized by 6 modules with 35+ core video lessons, plus extra bonus videos, cheatsheets, resource guides, editable templates, guest teacher lessons, and more.
Each module also features an artist interview, plus industry expert interviews.
You also have access to the info-packed Q&A Replays from past classes, which are searchable by keyword! If you have a question, it's likely answered in the Q&A Vault. If not, you are welcome to ask it in our Student Community where Juliet pops in to answer your questions in written form. Stay tuned for future live Office Hours dates with Juliet.
In this module, you'll get comfortable with all of the ins and outs of art licensing. You'll learn about fee structures, license vs. copyright, potential career paths and more.
Highlights from Module 1:
⁕ Get a complete understanding of what art licensing is and how exactly you can use it in your business.
⁕ Discover when and if you should sell the copyright to your artwork vs. licensing it.
⁕ An overview of how you'll get paid as a licensing artist, before we go over this in detail in Module 5.
⁕ Career path options for licensing artists so you can map out your future strategically.
We'll go over what branding is and how to develop your own. You'll learn how to set up your licensing portfolio and determine strategies for attracting an audience online.
Highlights from Module 2:
⁕ You'll have an understanding of how to develop your own brand, including all of the visual elements involved.
⁕ I'll show you exactly how you can set up your online licensing portfolio to appeal to licensing clients.
⁕ A look into Instagram strategies for artists, and how you can use it to grow your brand.
All about developing a refined style to your art to help attract your target clients. We'll discuss trend research and forecasting, how to create cohesive collections, choosing a niche, and more.
Highlights from Module 3:
⁕ How to develop your signature style and why it's important, specifically related to licensing.
⁕ You'll learn ways you can research trends and come up with your own.
⁕ What goes into creating a cohesive collection of artwork.
⁕ Discover what your particular niche is and how that will help catapult your success.
"When I decided to take this course, I was only really interested in the subject matter detailing contracts. However, the whole course was super helpful - from advice of knowing my style as an artist to creating a brand guide...it's worth the time. I've achieved so much! With all the gentle nudges Juliet gave about just getting out there even if I felt nothing was fully complete, I published my website, I got my brand guide together (ready to be emailed to companies) and I've sent two exploratory emails out!"
We'll address fears about pitching your work, how to find licensing contacts, and exactly what to say and include in your pitches to potential clients and press.
Highlights from Module 4:
⁕ Feel confident in how to approach clients for best results by knowing exactly what to say and include in your pitches.
⁕ How to find licensing contacts online, including a community list of contacts already in the works which you can research and add to yourself as well.
⁕ How exactly to pitch to press to get features.
⁕ A behind the scenes look at one of my real-life licensing projects.
Not sure what to charge? This module will cover licensing fee structures like royalties in further detail, to help you feel confident in how much you should be paid. We'll go over licensing contract basics and red flags.
Highlights from Module 5:
⁕ An understanding of royalties vs. flat fees and how to choose which one when working with clients
⁕ A detailed pricing workbook which will help you come up with pricing standard that works for you
⁕ Oh, contracts! All about how to know if you're getting a good deal and specific red flags to look out for.
In this module, we'll cover the client process from start to finish, from initial contact to delivering your final files. We'll go over how to followup with past clients and organize your licensing contracts.
Highlights from Module 6:
⁕ Professionalism basics: a look at what that means for both you and the client.
⁕ How to establish the design brief and project details to save you time.
⁕ Exactly how to work with clients, including on custom artwork, from start to finish.
"Juliet's course was instrumental in my licensing journey. Before this course when a licensing opportunity came along, I was scrambling to figure out how to address it or frame the scope of work. After this course, I feel like I have a strong toolkit for pitching and creating work in my portfolio. I've published my licensing portfolio and gained more clarity on my brand, style and voice as an artist."
Inside the course are 9 artist and expert interviews (and counting!). Each time we add a new interviewee to the course, you get automatic lifetime access to any updates. Explore more about them below!
Join me as I chat with LFA alumni Jackie, Natasia, Erica, and Auna about their course experience and how they feel about pursuing art licensing.
"I took the Licensing course from Juliet Meeks at a very early stage in my creative journey. This turned out to be the best decision that I have ever made! She covered all aspects of building a creative business, from portfolio development and copyright considerations to branding and licensing your work. Her step-by-step approach and her interviews with industry experts are easy for students to follow and implement at their own pace."
Juliet regularly adds to or updates the content for the course to be its best version of itself. Her goal is to create an effective and engaging course for students as needs evolve.
All students have access to the most up to date version of the course automatically. Your student access does NOT expire, so you can revisit anything anytime and go through at your own pace.
Need a little extra accountability? The course community is the perfect place to ask questions and get feedback from other students and Juliet as you go through the course together.
The private course community is hosted inside Kajabi -- also our course platform. This way, everything is in one place when you log in.
Read through past discussions, and learn from alumni.
Juliet's goal is to have NO question go unanswered! If you have a question as you're learning, there are lots of options for you:
Since Licensing for Artists is primarily about the business and marketing side of licensing, we don't go over how to physically create the art or make patterns. But! As a student, you get FREE access to my pattern-making Skillshare course even if you don't have a premium Skillshare membership.
So if you want to brush up your skills or make your first pattern, this course is perfect for you. Once you join Licensing for Artists, you'll get a special link to get free non-expiring access over on Skillshare.
Not only will you have ongoing access to our student community, but upon enrollment, you will begin to receive a free weekly email series to guide you through the modules and how to make the most of the course. Save these emails for future reference!
Plus, no question goes unanswered. Read more below about how you your questions will be supported!READ MORE
"I already have two new licensing partners! I felt confident reading their terms and having a dialogue with them. I know I would not have had that confidence without the class. Thank you so much!"
Hi! I'm Juliet, and I've been licensing my artwork since 2015. I've worked directly with brands like Anthropologie, Uncommon Goods, Birchbox, Hedley & Bennett, and more (over 50 licensees and counting!). My artwork is on products in stores like Barnes & Noble, Cost Plus World Market, Home Goods, T.J. Maxx and more.
I want to teach you how you can get YOUR artwork on products and in stores through the magic of art licensing.
As a self-taught licensing artist who DIYed my way through for years, I've learned a ton and made some mistakes, but I've also seen my own dreams come true.
I believe that making your entrance into the art licensing world isn't as hard as it may seem. So, let me break it down for you into steps you can follow, inside Licensing for Artists! We'll cover everything from the beginning to beyond as you grow.
I can't wait to welcome you into class!
"Juliet is so warm, welcoming, patient, and full of knowledge. She shares on a level I've never experienced before. She and her team are always quick to respond to all of my questions and comments. Truly an awesome learning experience." - Jackie W., Licensing for Artists Student
Juliet's artwork has been featured in....
"This course is everything and more. Juliet is so kind and thoughtful throughout everything, and the knowledge you'll receive is invaluable. If you're on the fence about paying for this course, I highly suggest going for it!"
If I can help answer anything else, email me at [email protected].
Your access to the course is entirely self-paced, so you can complete it at your own schedule! As soon as you enroll, you can get started. Your course access does not expire.
Licensing for Artists is organized by 6 modules with 5-6 lessons per module (35+ video lessons), plus extra bonus videos, cheatsheets, resource guides, editable templates, and more. Each module also features an artist interview, plus industry expert interviews.
Upon enrollment, you will begin to receive a free weekly email series helping guide you through the modules and how to make the most of the course. Save these emails for future reference!
You also have access to the info-packed Q&A Replays from past classes which are searchable by keyword! If you have a question, it's likely answered in the Q&A Vault. If not, you can ask it in our Student Community where Juliet pops in to answer your questions in written form.
Licensing for Artists is currently entirely self-paced so that you can enroll and take the course whenever it fits your schedule.
Juliet pops in to the Student Community to answer any questions at least every other week (usually she answers them right away!). If you have a question that isn't answered in our extensive Q&A Vault, you can head to the Student Community and write your question in the forums.
Juliet will also offer occasional live Office Hours via Zoom where you can ask your questions. Stay on the student email list after you enroll to get notified when dates are scheduled!
This course is designed for any 2D visual artist who wants to start licensing their artwork (paintings, illustrations, surface designs, drawings, lettering, patterns) to other companies.
While the majority of the course is geared towards beginners in the industry, more experienced licensing artists have enjoyed the refreshing aspect of this course as well!
Note that this course is not specifically geared to photographers, but photographers can still apply most of the material to them.
You will have automatic access to any future course updates as Juliet continues to develop the content and add/update materials.
Your access does not expire - you can take this course at a pace that works for you.
Nope! This course is designed for beginning artists new to licensing. In Module 3, Creating Marketable Art, you'll learn about how you can shape your portfolio for licensing, whether you are looking to grow yours, or don't have one at all yet.
Since this isn't an art-making course, all you need is access to a computer and internet to watch the videos and download the supplemental materials.
Bonus: access to and a basic understanding of Adobe Photoshop and Adobe InDesign, and/or Canva, will help you take advantage of the bonus trainings and templates.
Yes! We have many international students. Licensing is for any artist, no matter where you are based. Some details - like pricing examples are in USD - are U.S. specific since that is where I based (and where many licensing clients are based too), but this course is for artists all over the world!
Anyone who expects to make a bazillion dollars from licensing right away or without much work. It takes time and dedicated effort to develop the licensing side of an art biz, and I can't guarantee a specific result for anyone (no course or teacher can!).
I think you're going to love the video lessons, course community, templates, Q&As, bonuses, and so much more.
But if you find that the course isn't working for you, you'll have 14 days after purchase to reach out to us at [email protected]. To do so, make sure you read the full 14-day Conditional Guarantee Policy.
Of course! Email me at [email protected] with any of your specific questions and I'll be happy to help.
I think you're going to love the modules, course community, Q&As, bonuses, and so much more. But if you don't find value, you'll have 14 days after purchase to reach out to us. To do so, make sure you read the full 14-Day Conditional Guarantee Refund Policy.
And remember, you can always email me before enrolling at [email protected] if you're not sure this course is for you!