Enrollment closes January 19th, 10pm CST!

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Learn the exact steps to getting your first licensing client and beyond.

Licensing for Artists shows you not only how to get your first licensing clients in a step-by-step process - but what happens after that: from how to handle pricing and contracts to the client process from start to finish, and more.

"This course walked me through the exact steps on licensing my art. I sent one of the email templates to my dream client and my deal was signed within a week." - Geneviève, 2021 Student

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With licensing, you can see your art on...

Fabric, wallpaper, accessories, apparel, packaging, home decor, kitchen tools, toys, pet items, planners and stationery, bedding, ceramics, wall art, holiday decor, and SO MUCH MORE! All images shown are from actual licensing collabs with my art. If it's a product art can be manufactured onto, then you can dream it and make it happen!

 

Let's talk about exactly who this course (and licensing) is for...

You're an artist or designer who has dreamed about seeing your art on products, and you're ready to actually make it happen. You love the idea of working when and where you want, all while adding a new income stream to your life and feeling fulfilled with what you do. 

Whether you are...

  • Any type of visual artist, no matter your experience level, who wants to collaborate with others and see their art produced on products, packaging, and more!
  • An artist who's exhausted from year-round personal commissions or packing and shipping physical products, and you’re ready to pursue licensing as an additional income stream
  • Working on your art on the side from your day job, and ready to start growing your creative business 
  • New to the idea of licensing or running an art business, but you're feeling eager to learn all you can to make a career change
  • An artist with some licensing experience, but you know you want to grow your licensing income stream more and need a little direction to help get you there
You're in the right place! And I'm going to tell you exactly how Licensing for Artists will give you the tools, inspiration, and support on your journey to licensing your art. 

 

"I just signed my first licensing deal for a fabric collection, as well as sold outright a few designs! Thanks to the course I felt so prepared to handle both situations!"

Rosa, Licensing for Artists Student

By the end of this course,
you will have:

A full understanding of what art licensing is (instead of piecing together Google searches ;) 

How and when exactly you'll get paid as a licensing artist, and feel confident about knowing what to charge

How to set up your art licensing portfolio and brand your art business

How to find your niche as a licensing artist, and tips for developing your signature style

What goes into creating a cohesive collection of artwork

How to pitch your work including exactly what to say and send in your pitches

Red flags to look out for in licensing contracts, and how to know you're getting a good deal

The complete client process from start to finish, including example design briefs

"Even though I've been in the industry a few years, I've never had a go-to source for how to run a licensing business. This will be it for sure now! The course is chock full of real life useful information and not just vague ideas that you sometimes find in professional guides. After taking the course, I feel much more confident in my next career steps!"

Jess B., Licensing for Artists Student

What's Included

Licensing for Artists is organized by 6 modules with 4-6 lessons per module (28 lessons total), plus extra bonus videos, cheatsheets, resource guides, editable templates, and more. Each module also features an artist interview, plus industry expert interviews.

SEE THE CLASS SCHEDULE HERE

Module 1: Intro to Art Licensing

In this module, you'll get comfortable with all of the ins and outs of art licensing. You'll learn about fee structures, license vs. copyright, potential career paths and more.

Highlights from Module 1: 

⁕ Get a complete understanding of what art licensing is and how exactly you can use it in your business. 

⁕ Discover when and if you should sell the copyright to your artwork vs. licensing it. 

⁕ An overview of how you'll get paid as a licensing artist, before we go over this in detail in Module 5. 

Career path options for licensing artists so you can map out your future strategically. 

Module 2: Branding and Online Presence

We'll go over what branding is and how to develop your own. You'll learn how to set up your licensing portfolio and determine strategies for attracting an audience online.

Highlights from Module 2:

⁕ You'll have an understanding of how to develop your own brand, including all of the visual elements involved.

 I'll show you exactly how you can set up your online licensing portfolio to appeal to licensing clients.

⁕ A look into Instagram strategies for artists, and how you can use it to grow your brand.

Bonus Video #1: Setting Up Your Online Licensing Portfolio in Squarespace
Bonus #2: Editable Brand Style Sheet Template

Module 3: Creating Marketable Art

All about developing a refined style to your art to help attract your target clients. We'll discuss trend research and forecasting, how to create cohesive collections, choosing a niche, and more.

Highlights from Module 3:

⁕ How to develop your signature style and why it's important, specifically related to licensing. 

⁕ You'll learn ways you can research trends and come up with your own. 

⁕ What goes into creating a cohesive collection of artwork. 

⁕ Discover what your particular niche is and how that will help catapult your success.

Bonus Video: Licensing for Fine Artists

Artist & Expert Interviews

Inside the course are 8 artist and expert interviews (and counting!). Each time we add a new interviewee to the course, you get automatic lifetime access to any updates. Explore more about them below!

Module 4: Pitching Your Work

We'll address fears about pitching your work, how to find licensing contacts, and exactly what to say and include in your pitches to potential clients and press. 

Highlights from Module 4:

⁕ Feel confident in how to approach clients for best results by knowing exactly what to say and include in your pitches. 

How to find licensing contacts online, including a community list of contacts already in the works which you can research and add to yourself as well. 

⁕ How exactly to pitch to press to get features. 

⁕ A behind the scenes look at one of my real-life licensing projects. 

Bonus Video #1: How to Make Product Mockups in Photoshop
Bonus Video #2: Walk-Through of Finding a Licensing Contact Online
 

Module 5: Pricing and Contracts

Not sure what to charge? This module will cover licensing fee structures like royalties in further detail, to help you feel confident in how much you should be paid. We'll go over licensing contract basics and red flags. 

Highlights from Module 5:

⁕ An understanding of royalties vs. flat fees and how to choose which one when working with clients

⁕ A detailed pricing workbook which will help you come up with pricing standard that works for you

Oh, contracts! All about how to know if you're getting a good deal and specific red flags to look out for.

 

Module 6: Client Process and Communication

In this module, we'll cover the client process from start to finish, from initial contact to delivering your final files. We'll go over how to followup with past clients and organize your licensing contracts. 

Highlights from Module 6:

⁕ Professionalism basics: a look at what that means for both you and the client.

⁕ How to establish the design brief and project details to save you time. 

⁕ Exactly how to work with clients, including on custom artwork, from start to finish.

Bonus Video #1: How to Scan, Clean Up and Digitize Your Artwork in Photoshop
Bonus Video #2: An Example Walk-Through of My Creative Process from Start to Finish with a Client Project
Bonus #3: Practice Design Briefs

Enroll in Licensing for Artists

Pay Over 6 Months

$197

PER MONTH/USD

6 Monthly Payments
$1,182 Total

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Most Savings!

$997

ONE TIME PAYMENT / USD

One Time Payment
Save $134-185

Pay in Full Bonus: Get 1 Extra Group Zoom Call with Juliet!

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Pay Over 3 Months

$377

PER MONTH/USD

3 Monthly Payments
$1,133 Total

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Extra Bonus! 

Pay in Full Bonus: An Extra Group Zoom Call with Juliet in Summer 2022 (valued at $197)

For Any Students Who Choose Pay in Full

What does it include? The course automatically includes 8 Live Zoom Q&A Calls with Juliet for everyone, BUT for all students who Pay in Full, you'll get access to an Extra Group Call. Great for a smaller group AND if you have any extra lingering questions after class is over!

How do I get access? Choose Pay in Full at checkout to get automatic access. 

When will I receive it? To be scheduled in Summer 2022.

ENROLL IN FULL PAY + GET YOUR BONUS

When You Join During this Limited Enrollment Period, You'll Get: 

(A $1297 value)
6 comprehensive modules showing you everything you need to know to get your art licensed. Training videos, templates, and tutorials to help you build your brand and online presence and set yourself up for success as a licensing artist.
Insider interviews with artists regularly licensing their work, plus more expert interviews with a lawyer and art agent.
Access to future updates of the course content and any additional interviews added for NO extra fees. 
SEE THE CLASS SCHEDULE HERE

Plus, You'll Get These Bonuses for Extra Support, Motivation, and Inspiration:

8 Weeks of Group Live Q&A Sessions with Juliet via Zoom

(A $1497 value)

For 8 weeks once the course begins, you can ask your licensing questions and Juliet will answer them live!

Can't make it to the live Q&A? No worries! It will be recorded and the replay will be added to the Course Library. 

You'll also get access to the Q&A Vault, filled with compiled common questions and detailed answers. All videos will be searchable by keyword to help you find the exact answer you're looking for quickly. 

All Q&As will be held via Zoom and recorded.

Private Course Community Facebook Group for 2022 Students Only

(A $297 value)

Need a little extra accountability? The course community is the perfect place to ask questions and get feedback from other students as you go through the course together. 

The private course community will be open for the duration of the live part of the course. After that, you can then join the private alumni-only group once the course ends to continue your discussions with all past students!

Free Access to Juliet's Skillshare course: How to Create Repeat Patterns in Photoshop

(A $197+ value)

Since Licensing for Artists is primarily about the business and marketing side of licensing, we don't go over how to create art or make patterns. But! As a student, you get FREE access to my pattern-making Skillshare course even if you don't have a premium Skillshare membership. 

So if you want to brush up your skills or make your first pattern, this course is perfect for you. Once you join Licensing for Artists, you'll get a special link to get free non-expiring access over on Skillshare. 

Enroll in Licensing for Artists

When you add up the value of the course content and bonuses, that's a total of $3,288. But you can enroll in Licensing for Artists today at...

Pay Over 6 Months

$197

PER MONTH/USD

6 Monthly Payments
$1,182 Total

ENROLL NOW

Most Savings!

$997

ONE TIME PAYMENT / USD

One Time Payment
Save $134-185

Pay in Full Bonus: Get 1 Extra Group Zoom Call with Juliet!

ENROLL NOW

Pay Over 3 Months

$377

PER MONTH/USD

3 Monthly Payments
$1,133 Total

ENROLL NOW

"This course is everything and more. Juliet is so kind and thoughtful throughout everything, and the knowledge you'll receive is invaluable. If you're on the fence about paying for this course, I highly suggest going for it!"

Amy B., Licensing for Artists Student

Let's Recap: What do you get in the course?!

• A comprehensive step-by-step system to start licensing your art
Six modules of content with 27+ video lessons, PLUS additional bonus trainings
• Editable templates, worksheets, resource guides and more
• 7 exclusive artist interviews with working licensing artists
• An expert interview with a lawyer discussing contracts, copyright, and more
• An expert interview with an art agent 
• A private community of like-minded artists cheering you on
8 Weeks of Live Q&As with Juliet
Non-expiring access to the course plus any future content updates
• A course that is thoughtfully designed and organized, to help YOU succeed

Plus, You Can Have Peace of Mind with a 30-Day Money-Back Conditional Guarantee

Yep! I am not only confident in the integrity of Licensing for Artists, but I also strongly believe in making sure my students are 100% happy with their investment. 

I think you're going to love the modules, course community, Q&As, bonuses, and so much more. That's one of the reasons I offer such a generous refund policy.

But if you don't find value, you'll have 30 days to reach out to me with your completed course material and request a refund.

To do so, make sure you read the full 30-Day Conditional Guarantee Refund Policy so you know what to include in your email. And remember, you can always email me before enrolling at [email protected] if you're not sure this course is for you!

Questions about the Course?

If I can help answer anything else, email me at [email protected]

We start January 24th! See the full calendar below.

Q&As will be held on Tuesdays at 1pm CST / 2pm EST and recorded for replays. Can't make it live? No worries! You can submit your question beforehand to be answered by Juliet. 

This course is designed for any 2D visual artist who wants to start licensing their artwork (paintings, illustrations, surface designs, drawings, lettering, patterns) to other companies.

While the majority of the course is geared towards beginners in the industry, more experienced licensing artists have enjoyed the refreshing aspect of this course as well!

Note that this course is not specifically geared to photographers, but photographers can still apply most of the material to them.

6 modules with 4-6 video lessons per module (28 lessons total), plus extra bonus videos, cheatsheets, resource guides, editable templates, a community spreadsheet of licensing contacts, and more. Each module also features an artist or expert interview. Plus, 8 weeks of live Q&As with Juliet, recorded for replays.

Yes, you get automatic access to any future course updates as Juliet continues to develop the course content and add/update materials. This is a big bonus!

No, this is not a tutorial course about how to make artwork or create repeat patterns, paint designs for licensing, etc. I do however discuss in detail which kinds of art are most sellable when licensing.

This course is primarily dedicated to the business and marketing side of art licensing, though it does include bonus videos on how to scan and clean up your art in Photoshop, and how to create your own product mockups in Photoshop.

And as a special bonus, I do offer students FREE lifetime access to one of my Skillshare pattern courses where I teach how to make a pattern in Adobe Photoshop. You do not need a premium Skillshare membership to access this bonus so it is truly free.

 

Since this isn't an art-making course, all you need is access to a computer and internet to watch the videos and download the supplemental materials. 

Bonus: access to and a basic understanding of Adobe Photoshop and Adobe InDesign will help you take advantage of the bonus trainings and materials. 

Yes! The only topics that may not apply to you are how to copyright your artwork, because that information is based on U.S. practices. Pricing examples are also based on USD. All of the other material will apply to any artist, wherever they are based. 

No. Even if you are a new artist without a large portfolio or strong signature style, this course is for you. This way, you can be fully prepared as you develop your portfolio and art style, and have a much stronger understanding for what art directors and licensing clients are looking for. Plus, how to protect your art and build a stronger business from the start!

Anyone who expects to make a bazillion dollars from licensing right away or without much work. It takes time and dedicated effort to develop the licensing side of an art biz, and I can't guarantee a specific result for anyone (no course or teacher can!). 

I think you're going to love the video lessons, course community, templates, Q&As, bonuses, and so much more. 

But if you find that the course isn't working for you, you'll have 30 days to reach out to me. To do so, make sure you read the full 30-day Conditional Guarantee Policy.

And remember, you should always contact me before enrolling at [email protected] if you're not sure this course or even art licensing in general is for you!

 

 

Yes, we offer scholarships for those in financial need, but the 2022 Scholarship applications are closed and the recipients have been contacted. Applications will be open again in 2023!

Of course! Email me at [email protected] with any of your specific questions and I'll be happy to help.

I personally can't wait to guide you on your licensing journey over these next 8 weeks and beyond...

Since I started licensing my own artwork, I've been able to experience the joy of seeing my art on all kinds of fun products like fabric, stationery, wallpaper, kitchen textiles, dog collars - just to name a few examples! 

And not only is it exciting, but I've been able to add a whole new income stream to my business that in turn helps grow other parts of my business, too. 

And now I want to show you how, because this is possible for you, too. If you're at all excited about licensing, join me today and let's do this together.

I can't wait to welcome you into the next class of students!

Juliet's artwork has been featured in....

Ask me a question about the course, get a personalized response!

"After selling originals and prints for the past few years, I realized that I needed a way to produce more income from a single piece of art. Juliet's course has given me the foundation to start licensing my art and create passive income!"

Erica A., Licensing for Artists Student
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